SEO, or search engine optimization, is the process of improving the visibility and ranking of a website on search engine results pages. SEO is a key part of any digital marketing strategy, as it helps to drive traffic to a website and improve its visibility amongst potential customers. SEO strategies can be implemented in a number of ways, including optimizing website content, building backlinks, and improving site structure. SEO is important because it can help to attract more visitors to a website, which can lead to increased sales and conversions. In today’s highly competitive digital landscape, SEO is an essential tool for any business that wants to thrive online.